Showing posts with label advertisements. Show all posts
Showing posts with label advertisements. Show all posts

Wednesday, May 25, 2011

Shake Weight

Recently, due to circumstances I won't reveal (okay, I will; my friend had never seen these commercials before! I had to share), I was watching the Shake Weight commercial. It's always good for a laugh, but then I saw that there was a men specific ad for the Shake Weight (the difference? It's bigger and longer...) Check it out:

Original (for women):


Shake Weight for men:



Trying my best not to sound like a pretentious, fresh-from-first-year-university kid with three sociology classes under my belt, the difference between these ads interested me. I'm trying to think how my sister, who majored/minored in Creative Writing and Women's Studies (see: opinionated, and knows how to express it) might analyze these ads. Unfortunately, I'm not nearly as word-savvy, nor do I quite know the proper terminology to judge these commercials (first year sociology tried it's best, but I'm not quite ready for this).

But, in basic English, I found it interesting how the different companies use such blatantly different advertising points to sell the exact same product. I guess everyone is like "well obviously I'm aware the advertisers work different angles for different demographics, but that's obvious." However, seeing them right next to each other makes it seem almost ridiculously in-your-face. You Boy. You like boobs. Cars good! You Girl. You Passive. Take care of skin. Soft skin make you pretty! Ya know?

These aren't the best examples (it's surprisingly hard to find the commercials you actually want to see, in English, on YouTube), but the different approaches to sell essentially the same product to the different genders is interesting:
L'Oreal Anti-Fatigue Moisturizer Ad (for men) vs Neutrogena Energy Renewal Creme (for women)
AND 
Garnier Anti-Dark-Circle Eye Roller (for women) vs L'Oreal Hydra Energetic Eye Roll-On (for men) (sorry, I couldn't find an English version. But you get the idea) 

And finally, because it's probably the most obvious comparison out there...
Axe Shower Gel (for men) vs Dove Body Wash (for women) 

Just a thought. Think about it!

Tuesday, April 5, 2011

Bucket List: tiny animals and huge food

How fitting that, for my 100th post, I have some exciting news! And by exciting, I mean it's good day for me, and this "exciting" news really doesn't affect anyone else, other then (vaguely) people back in North Van who will be seeing me soon! What is all this babbling for? WELL, what I'm trying to get at is that, approximately 30-40 minutes ago, I finished my last exam. Yeah, exciting (for me), right? Again, I'm done suspiciously early, but it seems like I've survived first year! So that's good news.

But no worries, I will still be posting mini-posts for study breaks (probably more so, because now I have nothing really to do with my time...) for all you studious people who still have classes and exams.

But first, I'd just like to put this out there:

Facebook sometimes has really weird and/or misleading ads in the sidebar. Seriously. They constantly have really random, irrelevant pictures. Which I suppose is called "advertising" but really? For example, please let me know if you know where you can do/see ANY of these things in Victoria:
Hand held deer, with angry eyebrows

Because SCREW YOU gravity
When we say "taco" we mean "taco flavored WALRUS." Hot sauce included.

"What are we doing today?" "I don't know, but there will be PUPPIES."

I'm not even sure what this is, maybe a roller coaster? Whatever it is, it is NOT in Victoria.

Inflatable shark building, no big.

Of these 365 things to do, this will likely be the last, seeing as it would almost definitely kill you.
Here, have a big-ass hamburger with your pickles

Feeding tiny rodents with tiny bottles, SCORE.